Cilantro Rules Everything Around Me. The RZA has been tapped by international burrito cartel Chipotle for their new SAVOR-WAVS musical campaign. The gist is that the company and the legendary Wu producer have translated each of the chain’s 51 all-natural ingredients into 51 unique musical sounds and visualizations, then brought in a selection of artists to create music utilizing the audio.
For his contribution, RZA recruited Method Man, Raekwon and Ghostface for this new track just released today. I pressed play on this expecting some corny Tex-Mex-themed bars, but this is still Wu we’re talking about here and these verses are actually pretty tight. Listen below and head over to this site to play around with the SAVOR-WAVS technology and create an audio translation of your burrito order.
You can check out other “remixes” created by AWOLNATION and The Head & The Heart here.