For a couple of weeks now, fans and the entire media industry have been trying to decipher those mysterious 4:44 ads that started popping up all over major cities and in a mysterious TV spot that aired during the NBA Finals. The commercial featured Mahershala Ali and seemed to indicate that the project was a film with a boxing theme, plus it also credited Danny Glover and Lupita Nyong’o as co-stars.
Now, a new version of the trailer has surfaced that confirms 4:44 as the title of the next Jay Z album and teases a new song called “Adnis,” which as any Jay stan knows, is the name of Jay’s once estranged father Adnis Reeves. The new album will be out June 30th and will be exclusive to TIDAL and Sprint customers, and that sucks for people like me who let their TIDAL subscription lapse.
— TIDAL (@TIDALHiFi) June 19, 2017
— Roc Nation (@RocNation) June 19, 2017
In other Jay news, it looks like Bey had the twins.